Managing and creating public affairs

Managing and creating public affairs is a critical capability for a communications department. This involves developing and executing communication strategies that engage with government, policymakers, and other stakeholders to influence public policy and decision-making. Public affairs channels may include lobbying, government relations, and issue advocacy.

Beginner competence definition

A beginner in managing and creating public affairs has a basic understanding of the company’s public affairs channels and goals. They can assist in executing public affairs plans with guidance from more experienced team members. This includes tasks such as researching policy issues and coordinating with external stakeholders.

Intermediate competence definition

Intermediate-level professionals can lead the development and execution of public affairs strategies that align with the company’s overall business objectives. They are able to develop and implement comprehensive public affairs plans, manage communication channels, and develop messaging that effectively engages with government, policymakers, and other stakeholders to influence public policy and decision-making. They can also measure the effectiveness of public affairs using metrics such as stakeholder engagement and policy outcomes.

Advanced competence definition

At an advanced level, professionals can provide strategic counsel to the company’s leadership on public affairs and government relations. They can lead cross-functional teams in developing and executing comprehensive public affairs plans that drive stakeholder engagement, influence public policy and decision-making, and create long-term value. They can also leverage emerging trends and best practices in public affairs to optimize impact and drive results.