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Capability Directory

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Developing and implementing product roadmaps

Developing and implementing product roadmaps


Related Terms:

Developing and implementing product roadmaps involves creating a strategic plan for the development and release of a product or service, and communicating that plan to stakeholders. This capability includes identifying market and customer needs, defining product features and functionality, prioritizing development efforts, and tracking progress towards milestones. It also involves promoting a culture of innovation and agility, and maintaining positive relationships with customers and stakeholders.

Beginner competence definition

At the beginner level, individuals understand the basic principles of product development and the company’s policies and programs related to product management. Beginner-level professionals can participate in developing and implementing product roadmaps, communicate effectively with team members and stakeholders, and follow established protocols and procedures related to product management.

Intermediate competence definition

Intermediate-level professionals have a deeper understanding of product development strategies and their application to the company’s products or services. Intermediate-level professionals can lead efforts to identify market and customer needs, define product features and functionality, prioritize development efforts, and track progress towards milestones. They can communicate effectively with team members and stakeholders, and train and coach others on product development strategies and policies.

Advanced competence definition

At the advanced level, professionals have a comprehensive understanding of product development strategies and their application in complex, global organizations. They design and implement product development programs that comply with legal and regulatory requirements, promote customer satisfaction and loyalty, and align with the company’s overall business goals and values. They can use advanced techniques such as agile development, design thinking, and customer co-creation to identify market and customer needs, develop product features and functionality, prioritize development efforts, and track progress towards milestones. Advanced-level professionals should have strong leadership skills, with the ability to inspire and motivate teams to achieve product development goals and drive continuous improvement throughout the organization.

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Conducting feasibility studies and cost-benefit analysis

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Managing product development timelines and milestones

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