Improve your employee experience with Acorn's learning management system LMS.
It’s not uncommon for many organisations to define their expectations around cost and support services when procuring a learning management system. While fundamental factors, the most overlooked, underrated and undervalued consideration when purchasing an LMS is the user experience.
An engaging UX sets the tone for all other functions and features included in an LMS. Good UX means the LMS itself is somewhat of a wallflower in the online learning environment, leaving room for learning itself to be the only thing on users’ minds when they enter the platform.
In this article, we’ll walk you through exactly why the user experience is so important and the UX-friendly features you should look out for in an LMS.
User experience, in its purest form, refers to the various factors that make an LMS effective, easy to use and enjoyable to engage with. Those various factors include:
The reason why we’re even writing this article is because the success of an eLearning initiative hinders, quite literally, on the LMS user experience. Learners finding it hard to navigate? They won’t engage. Users with disabilities can’t access it? They won’t use it. Admin can’t easily use any of the features promised to them? Well, you get the picture. And if your LMS was intended to automate compliance training, provide clearer data for workforce planning or even just make the delivery of assessments easier, poor UX will just turn it into a costly and distractingly time-intensive learning curve.
Often the purpose for procuring an LMS is to create a culture of continuous learning and development. An LMS is a one-stop repository of all the learning materials a user could ever need—until they perceive it as a hindrance on their learning journey, that is. And it’s not just about the learners and their consumption and absorption of learning material. Managers, C-Suite and admin all need to see the benefits themselves to be able to act aseffective role modelsfor subordinates.
Look at Facebook, Instagram, Netflix and YouTube. They’re all apps and software we engage with arguably every day, not least of all because they’re incredibly easy to navigate. An LMS that offers the complete package of brains and beauty enables virtually anyone to use it with little effort.
Pros of UX aside, it’s time to get to the nitty gritty. What are the ingredients that make for a great LMS user experience?
It’s easy to view the process of procuring an LMS through a biased lens. After all, decision makers will likely end up using the system, too. But as workforces diversify—in age, nationality, location—so too should the options provided by an LMS.
There are over1 million peoplewith disabilities in the Australian workforce alone. It’s then crucial to ask suppliers about the features and functionalities they offer that make their LMS accessible to people with disabilities. These are just a few of the features your LMS may need to have or be compatible with:
Even in such a tech-reliant and savvy society, there are still times when internet connectivity is patchy at best and non-existent at worst, such as for organisations or workers in remote areas. It’s important for your LMS to be accessible even without an internet connection so that training pathways aren’t interrupted (particularly those necessary for industry certifications). This is typically achieved through a learning record store (LRS), which collates any learning data and saves it for other uses like reporting.
As workforces become more geographically diverse, it’s vital to ensure your LMS is culturally-inclusive. Not to be confused with translation, an LMS with multi-language capabilities changes not just the words but the context of the content being adapted. Users have the freedom to choose their language within the system, which then changes the entire interface (all content, databases, notifications, location and date & time settings) to suit their region. Make sure to consider any languages that are read right to left, as well, such as Arabic.
Consider the microwave. You put food in, push a few buttons, and hey presto, magically hot food! The design of an LMS should do exactly what the user expects it to. Like the microwave, LMS navigation should be self-explanatory.
The art of good UX is in understanding people’s instincts and reflecting that in intuitive design. Most people are used to navigation bars and menus being at the top of their screen, so why usurp the natural order of things? If they feel as though a system is too hard to navigate, or the interface is so busy it assaults the eyes, or that it’s simply not worth the pain of learning how to use it, they’ll check out. This is commonly referred to asloss aversion,wherein avoiding any perceived losses (e.g. the hassle of learning a new system) is equally as or more pertinent than anything a user may gain from the end experience.
Don’t confuse the learning aspect of an LMS with a learning curve for the system; the greatest gift an LMS can give is the freedom to navigate the site without disruption or impediment.
It’s essential to create an emotional connection between your brand and employees as you would with customers. Employees want somewhere familiar to come home to; a UI with your brand identity, logo, colours and voice will ensure there’s no culture shock when they log into the system.
Say you use an LMS for eCommerce. You can further promote your brand through rewards and certificates once training is completed. These can be shareable on social media platforms with a social collaboration integration, creating a positive connection between the end user, your LMS and your brand. Or perhaps you take care to create content that is rooted in your ethos or branding. If you then upload that into a generic or unbranded LMS, it creates a disconnect in users’ minds and inadvertently communicates the LMS is more of an extraneous limb than a true part of your organisation.
Many LMSs follow a well-trodden path of traditional learning. This leads to a rather methodical learning journey utilising the “rinse and repeat” technique:
But while there’s some interaction, there’s no real engagement, feedback or motivation.
Gamification is the result of human-centric design, as opposed to the traditional function-focused UI.Gartnerdefines it as the use of game mechanics in non-game scenarios to engage, motivate and change behaviours. These mechanics include points, badges, challenges, leader boards and incentives that make the experience holistically learner-centric. Short-term rewards, like badges, build small learning habits (such as returning to the system weekly to beat a previous personal best) that foster long-term engagement. An immediate feedback loop also means there’s no fear of failure, since gamification shows learners what will cause them to progress (or ‘win or fail’), thus creating more creative problem-solving mindsets.
While still building momentum, you should keep an eye on gamification in UX because its real talent is in altering the viewpoint of the learning experience tochange the mindsetof learners. (And as we’ve discussed, bad UX equates to bad emotional connotations associated with the system for learners.)
Here’s the gist of it: the term ‘user’ does not refer solely to learners. Other players in the UX game include admin, facilitators, external instructors and any other role you can plug into your LMS. Why should a system be easy for a learner to access but a nightmare for admin, who actually facilitate the learning, content and analysis?
The learner experience has a significant influence on knowledge retention and real-world application. If they find a UI complicated, requiring training sessions to simply understand, using the system itself becomes the learning activity. And that’s a tedious, multi-step process: they need to learn where and how to extract the information they need and circumnavigate glitches from an unintuitive dashboard.
Instead of engaging with the key learning takeaways literally designed for them, their ability to absorb and utilise the information they do acquire could be diluted by poor UX. This leads to a negative connotation associated with the LMS, which might result in them failing to apply it whatsoever.
Whether it’s external or internal facilitators, HR personnel, tutors or administrative staff, the people who become system admin need a system that is user-friendly because:
If the user interface is a bother to access, navigate or simply overly complicated to understand, they have to contend with issues that distracts them from focusing on development progress on creating high-quality learning experiences for other users.
A favourable (or even excellent) user experience with an LMS directly translates to better ROI. Intuitive UX is just the overarching indicator of effective online training and a streamlined learning and development process. Where there’s high satisfaction, there’s also smarter resource allocation in future because there’s no need to implement a new system, spend time and money readjusting an average initiative, and you’re actually aware of the areas that need that investment.
The UX matters even more so here because it sets gears in motion, instead of putting a wrench in the works. It sets the foundation for a culture of continual learning, and allows HR and talent management teams to start to implement or better use workforce planning strategies.
Book a call with the team at Acorn today and let’s build the best LMS for you, together. We’ve maintained a 100% retention rate since launching thanks to our incredible platform, great customer service and people-focused approach. So get in touch with one of our eLearning experts for a free discussion about how we can help you truly unlock the potential of your employees.
Improve your employee experience with Acorn's learning management system LMS.