Persuasion is the ability to convince others to take a particular course of action or to accept a certain point of view. This can be achieved through the use of logical arguments, emotional appeals, or a combination of both. Persuasion is a crucial skill in many areas of life, including business, politics, and personal relationships. It involves understanding the other person’s perspective and finding common ground, as well as being able to effectively communicate your own point of view.
Beginner competence definition
A beginner is able to make basic requests or recommendations, but may struggle to effectively communicate the value or benefits of their ideas to others. They may also lack the ability to anticipate and address potential objections or resistance.
Intermediate competence definition
Intermediate individuals can clearly and effectively communicate the value and benefits of their ideas to others. They can anticipate and address potential objections or resistance, and can effectively use logic and reasoning to support their position. They may also have developed some level of emotional intelligence, and can use this to build rapport and influence others.
Advanced competence definition
An advanced-level professional has the ability to clearly and effectively communicate the value and benefits of their ideas, and can use a wide range of persuasion techniques and strategies to achieve their objectives. They are able to anticipate and address potential objections or resistance, and can effectively use logic, reasoning and emotional intelligence to build rapport and influence others. They have a deep understanding of the psychology of persuasion and can use this to anticipate and adapt to the needs of different individuals and situations.
Openness to criticism