Managing product launch and commercialization

Managing product launch and commercialization involves overseeing the process of introducing a new product or service to the market, and ensuring its successful adoption and sales. This capability includes defining launch strategies, setting and managing project timelines, and coordinating and directing the efforts of cross-functional teams, such as marketing, sales, and operations. It also involves promoting a culture of customer-centricity and innovation, and maintaining positive relationships with customers and stakeholders.

Beginner competence definition

At the beginner level, individuals understand the basic principles of product development and the company’s policies and programs related to launch and commercialization. Beginner-level professionals can participate in managing product launch and commercialization, communicate effectively with team members and stakeholders, and follow established protocols and procedures related to launch and commercialization.

Intermediate competence definition

Intermediate individuals have a deeper understanding of launch and commercialization strategies and their application to the company’s products or services. They can lead efforts to define launch strategies, set and manage project timelines, and coordinate and direct the efforts of cross-functional teams. They can also communicate effectively with team members and stakeholders, and train and coach others on launch and commercialization strategies and policies.

Advanced competence definition

Advanced professionals have a comprehensive understanding of launch and commercialization strategies and their application in complex, global organizations. They are able to design and implement launch and commercialization programs that comply with legal and regulatory requirements, promote customer-centricity and innovation, and align with the company’s overall business goals and values. They can use advanced techniques such as customer segmentation, market research, and pricing analysis to manage product launch and commercialization, and use those insights to inform business decisions and strategies. Advanced-level professionals also have strong leadership skills, with the ability to inspire and motivate cross-functional teams to achieve launch and commercialization goals and drive continuous improvement throughout the organization.