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Capability Directory

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Managing and creating media monitoring and analysis

Managing and creating media monitoring and analysis


Related Terms:

Managing and creating media monitoring and analysis is another critical capability for a communications department. This involves developing and executing communication strategies that effectively monitor media coverage and analyze media data to gain insights into the company’s reputation, business objectives, and stakeholder engagement. Media monitoring and analysis channels may include social media, news media, and other online sources.

Beginner competence definition

A beginner has a basic understanding of the company’s media monitoring and analysis channels and goals. They should be able to assist in executing media monitoring and analysis plans with guidance from more experienced team members. This includes tasks such as compiling media data and analyzing media coverage.

Intermediate competence definition

Intermediate individuals are able to lead the development and execution of media monitoring and analysis strategies that align with the company’s overall business objectives. They can develop and implement comprehensive media monitoring and analysis plans, manage communication channels, and develop messaging that effectively analyzes media data to gain insights into the company’s reputation, business objectives, and stakeholder engagement. They should also be able to measure the effectiveness of media monitoring and analysis using metrics such as media coverage and audience engagement.

Advanced competence definition

Advanced-level professionals provide strategic counsel to the company’s leadership on media monitoring and analysis and reputation management. They can lead cross-functional teams in developing and executing comprehensive media monitoring and analysis plans that drive stakeholder engagement, protect the company’s reputation and business objectives, and create long-term value. They can also leverage emerging trends and best practices in media monitoring and analysis to optimize impact and drive results. In our experience, they should have advanced skills in data analysis, stakeholder analysis, and media engagement.

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