Managing and creating investor relations

Managing and creating investor relations is another critical capability for a communications department. This involves developing and executing communication strategies that effectively communicate the company’s financial and business performance to investors and stakeholders. Investor relations channels may include earnings reports, investor presentations, and annual reports.

Beginner competence definition

A beginner in managing and creating investor relations should have a basic understanding of the company’s investor relations channels and goals. They are able to assist in executing investor relations plans with guidance from more experienced team members. This includes tasks such as compiling financial data and coordinating with subject matter experts.

Intermediate competence definition

An intermediate-level professional should be able to lead the development and execution of investor relations strategies that align with the company’s overall business objectives. They can develop and implement comprehensive investor relations plans, manage communication channels, and develop messaging that effectively communicates the company’s financial and business performance to investors and stakeholders. They can also measure the effectiveness of investor relations using metrics such as investor engagement and financial performance.

Advanced competence definition

At an advanced level of competence, professionals are able to provide strategic counsel to the company’s leadership on investor relations and financial communications. They can lead cross-functional teams in developing and executing comprehensive investor relations plans that drive stakeholder engagement, promote the company’s financial and business performance, and create long-term value. They can also leverage emerging trends and best practices in investor relations to optimize impact and drive results. Additionally, they should have advanced skills in financial analysis, investor communication, and stakeholder management.