Managing and creating internal communications

Managing and creating internal communications is another critical capability for a communications department. This involves developing and executing communication strategies that effectively engage with the company’s employees to align their work with the company’s goals and values. Internal communications channels may include employee newsletters, town hall meetings, and intranet content.

Beginner competence definition

A beginner-level individual has a basic understanding of the company’s internal communications channels and goals. They can assist in executing internal communications plans with guidance from more experienced team members. This includes tasks such as compiling employee feedback and coordinating with subject matter experts.

Intermediate competence definition

At an intermediate level, communications professionals can lead the development and execution of internal communications strategies that align with the company’s overall business objectives. They can develop and implement comprehensive internal communications plans, manage communication channels, and develop messaging that effectively engages with the company’s employees to align their work with the company’s goals and values. They can also measure the effectiveness of internal communications using metrics such as employee engagement and feedback.

Advanced competence definition

At an advanced level of competence, communications professionals provide strategic counsel to the company’s leadership on internal communications and employee engagement. They should be able to lead cross-functional teams in developing and executing comprehensive internal communications plans that drive employee engagement, promote the company’s goals and values, and create long-term value. They can also leverage emerging trends and best practices in internal communications to optimize impact and drive results. We’ve also found that they should have advanced skills in change management, employee communication, and stakeholder management.