Managing and creating corporate social responsibility

Managing and creating corporate social responsibility is another critical capability for a communications department in a business. This capability involves developing and executing communication strategies that effectively communicate the company’s social and environmental responsibility to stakeholders, including customers, employees, and investors. Corporate social responsibility channels may include social media, website content, annual reports, and stakeholder engagement.

Beginner competence definition

A beginner in managing and creating corporate social responsibility should have a basic understanding of the company’s corporate social responsibility channels and goals. They can assist in executing corporate social responsibility plans with guidance from more experienced team members. This includes tasks such as managing website content and compiling social responsibility data.

Intermediate competence definition

At an intermediate level of competence, a communications professional should be able to lead the development and execution of corporate social responsibility strategies that align with the company’s overall business objectives. They should be able to develop and implement comprehensive corporate social responsibility plans, manage communication channels, and develop messaging that communicates the company’s social and environmental responsibility. They should also be able to measure the effectiveness of corporate social responsibility using metrics such as stakeholder feedback and environmental impact.

Advanced competence definition

Advanced-level individuals provide strategic counsel to the company’s leadership on corporate social responsibility and sustainability. They can lead cross-functional teams in developing and executing comprehensive corporate social responsibility plans that drive stakeholder engagement, promote corporate social responsibility, and create long-term value. They can also leverage emerging trends and best practices in corporate social responsibility to optimize impact and drive results. We’ve found that they should have advanced skills in ESG communication and reporting.