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Capability Directory

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External perception management

External perception management


Related Terms:

External perception management refers to the actions and strategies that an organization or individual employs to control or influence how they are perceived by others. This can include tactics such as public relations, marketing, and advertising, as well as more subtle methods like networking and building relationships with key stakeholders. The goal of external perception management is to ensure that the organization or individual is perceived in a positive light, as well as protect and enhance their reputation.

Beginner competence definition

Beginners may struggle to understand the importance of managing external perceptions and the impact it has on the organization. They lack the ability to identify key stakeholders and their perceptions, and may not fully understand the importance of creating a plan to address any potential negative perceptions. They may also have difficulty with communication and might struggle to effectively communicate with external stakeholders.

Intermediate competence definition

Intermediate individuals understand the importance of managing external perceptions and the impact it has on the organization. They can identify key stakeholders and their perceptions and can develop a plan to address any potential negative perceptions. They have developed good communication skills and can effectively communicate with external stakeholders.

Advanced competence definition

An advanced-level individual has the ability to understand the importance of managing external perceptions and the impact it has on the organization, and can proactively anticipate future perception needs, taking steps to address them. They have exceptional skills in identifying key stakeholders and their perceptions and developing a plan to address any potential negative perceptions. They possess a deep understanding of the dynamics of external perception management and can use this knowledge to anticipate and adapt to the needs of different individuals and situations. They are able to navigate complex situations to deliver high-quality results and exceed expectations. They have a strong sense of accountability and can take ownership of their work and deliver results under pressure. They have a strong understanding of public relations and can use this to create and maintain a positive image of the organization. They effectively use different communication channels to reach different stakeholders and to shape public opinion.

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