Digital content creation

Digital content creation is the capability of individuals to create and publish digital content, such as text, images, audio, and video, to achieve business objectives. It involves understanding how to use digital tools and resources to create engaging and effective digital content that resonates with target audiences.

Beginner competence definition

At a beginner level, individuals can perform basic tasks such as understanding digital content creation concepts and principles, using basic digital content creation tools such as Microsoft Word and PowerPoint, and creating simple digital content such as blog posts and social media updates. They should also have a basic understanding of digital marketing and SEO.

Intermediate competence definition

Intermediate-level individuals have a deeper understanding of digital content creation tools and resources. They can use advanced digital content creation tools such as Adobe Creative Suite and video editing software, and have a basic understanding of copyright and intellectual property issues related to digital content. They can develop and implement digital content strategies that align with business objectives and target audience needs.

Advanced competence definition

Advanced-level professionals have an expert-level understanding of digital content creation tools and resources. They’re able to develop and implement complex digital content strategies that involve creating engaging and effective content across multiple platforms and channels. They can analyze digital content data and provide insights to drive business decisions related to digital content creation. In our experience, they have strong leadership and communication skills allowing them to lead teams of digital content creation professionals to achieve business objectives related to digital content creation. Their knowledge about digital content creation industry trends allows them to recommend and implement best practices to ensure the creation of high-quality, effective digital content that resonates with target audiences.