Conducting product research and development

Conducting product research and development involves creating and implementing strategies to design, test, and launch new products or improve existing ones. This capability includes identifying customer needs, conducting market research, analyzing customer data, developing product concepts and prototypes, testing and refining products, and launching them to the market. It also involves promoting a culture of innovation and creativity, and maintaining positive relationships with customers.

Beginner competence definition

At the beginner level, conducting product research and development involves understanding the basic principles of product development and the company’s policies and programs related to innovation. Beginner-level professionals should be able to participate in conducting product research and development, communicate effectively with customers and stakeholders, and follow established protocols and procedures related to product development.

Intermediate competence definition

At the intermediate level, conducting product research and development involves a deeper understanding of product development strategies and their application to the company’s products or services. Intermediate-level professionals should be able to lead efforts to identify customer needs, conduct market research, analyze customer data, develop product concepts and prototypes, test and refine products, and launch them to the market. They should also be able to communicate effectively with customers and stakeholders, and train and coach others on product development strategies and policies.

Advanced competence definition

At the advanced level, conducting product research and development involves a comprehensive understanding of product development strategies and their application in complex, global organizations. Advanced-level professionals should be able to design and implement product development programs that comply with legal and regulatory requirements, promote customer satisfaction and loyalty, and align with the company’s overall business goals and values. They should also be able to use advanced techniques such as design thinking, customer co-creation, and agile development to identify customer needs, develop customized product development strategies, and measure progress towards achieving desired outcomes. Advanced-level professionals should also have strong leadership skills, with the ability to inspire and motivate teams to achieve product development goals and drive continuous improvement throughout the organization.